Do you need to do every deal that comes across the table?

Just got an AHH alert that Nelly just did a deal to distribute Pimp Juice in Africa (Africa in a Belly sense of the word - specifically Nigeria and South Africa it appears).

Now I already think the name of the brand is silly. I am not a proponent of the lionazation of pimp culture. I still am fascinated that the most feminine male in popular culture is the masculine standard bearer.

I have to ask is a Pimp Juice retailer what post colonial, bureaucratically corrupt Nigeria needs? A bunch of kids jacked up on caffiene and sugar acting like Huggy Bear.