observations, reviews and ramblings about Hip-Hop culture, sports, politics and the industry and life in general.

Friday, April 06, 2007

Ever think about when you're outta here?

Had to dip out of town. Not so much as for Easter but because Eb's Easter break.

On the way out of town we listened to good old commercial radio. Not by choice, crackheads or methadone patients stole my XM receiver then last week my iPod transmitter got vicked. Anyway, after Ebonie took all the NPR she could handle she forced me to switch it up and here is what I learned:

- Commercial radio is still a powerful medium despite the new media revolution. 50 percent of all homes have broadband access. Terrestial radio access has to be in the 90's.

-MIMS has grown on me. The main reaspon is the use of the term 'gwap.' Some real uptown lingo. Haven't heard that word in 15 years. He seems like a good dude.

- R Kelly is still the king of R&B.

- that 'Pock Lock and Drop it' song is garbage.

- Omarion should no longer be judged by the B2K via 'little hoe Imature n@@@@s wearing bobs' (Common) standards.

- I don't know one lyric to 'Lean With it Rock With it'

-remember most people in charge of delivering you content are not and have never been content producers. They tell you what's hot and what's next but all they are doing is waiting for the real innovators to set it off. Then they just fall in line and feign profoundness.
At the end of the day they have no taste. They're just keeping their head down and collecting a check.

You real innovators, follow your voice first. The function of many in the biz is to follow ypou and provide support and counsel. You don't know everything so be humble (there are good, smart people out there) but make sure you are pushing forward.

5 Comments:

Blogger ian said...

> Commercial radio is still a powerful medium despite the new media revolution.

You didn't know this??! You can find excpetions that break the rule of course but commerical terrestrial radio is unquestionably still the biggest factor in selling records despite the rise of podcasts, mp3 blogs, internet radio etc. etc.

> remember most people in charge of delivering you content are not and have never been content producers. They tell you what's hot and what's next but all they are doing is waiting for the real innovators to set it off. Then they just fall in line and feign profoundness.

Not true. The people say what's hot by voting with their dollars to buy CD, ringtones and downloads or voting with their calls to request music on radio, TV etc. Programmers can add "innovative" new music onto their playlists but if it doesn't request and/or research with their audience, pls believe it'll get yanked.

April 07, 2007 1:14 PM

 
Anonymous Anonymous said...

Exactly, the people decide what's hot. always have always will. A&R's, MD's or what have you just funnel that information. They don't care if you are good. Just if you will sell. They will promote shit they know is a hot mess with a straight face.

-Tone

April 08, 2007 7:07 PM

 
Blogger Swifty said...

Ian,

Still haven't taken that sarcasm 101 class yet, huh?

And on the second point I agree with you Tone (and Ian). My point was to kids with some crazy ideas let it roll. Let the people decide. You never know what will work

April 08, 2007 7:12 PM

 
Anonymous Anonymous said...

I wonder how many people was down with that Jeezy shit until the people rejected it.

Wes, you were probably down with it. I know how you do.

April 08, 2007 7:16 PM

 
Blogger Swifty said...

F*ck you Tone. read the whole blog you pothead

April 08, 2007 7:17 PM

 

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