Russell is the man

Russell Simmons recently announced the September launch of his new fragrance Atman.The Def Jam Records cofounder and estranged wife Kimora Lee Simmons will donate 100 percent of the proceeds of the fragrance to charity. According to Simmons, singer Alicia Keys' Keep A Child Alive program will be the first charity to benefit from the sale of Atman. "I never thought about selling a fragrance," Simmons told AllHipHop.com. "I'm not that type of dude, but when I started developing the scent two years ago, I enjoyed the process." "Atman," which is Sanskrit for higher self or god, is gaining a healthy buzz despite critics who told Simmons how scents "described as spiritual don't test well" and that "anything about God was a failure." "The fact that it could generate millions to give is my greatest inspiration," Simmons added. Atman is scheduled to debut Sept. 3 and will be sold at Macy's and everywhere Phat Farm and Baby Phat is sold.
www.allhiphop.com/hiphopnews/?ID=5818