observations, reviews and ramblings about Hip-Hop culture, sports, politics and the industry and life in general.

Wednesday, August 03, 2005

from Mark Cuban's Blog - I friggin love this!

The definition of insanity.. The Music Industry

There is an old saying that the definition of insanity is, “Doing the same thing over and over again expecting the outcome to change”

I think of this saying everytime I hear about music industry efforts to impact piracy.

Insanity is thinking that kids with more time than money will stop finding ways to get music for free. Even if the industry found the end all be all DRM solution that stops 100 pct of duplication, kids will sit in front of their radios with recording capability or redirect digital music from any source to their hard drives and then spend the time to pick out the music they like and burn it.

Insanity is thinking that piracy is the reason music sales are down and then focusing most of your  business on selling music to the exact demographic that has the most time to spend on finding free music and most energy to spend on cracking whatever protections you introduce.

Insanity is ignoring year after year, the demographics with more money than time. Those who aren’t willing, or don’t have the time to troll through the net to figure out which network has the most music to download, searching for songs, picking out which peers to try to download from and then hoping it all worked out right. Those who would prefer to just buy music in the easiest way possible so they can get on with enjoying their music and their lives.  Isn’t that why we buy bottled water? It’s easy and convenient?

Check out the whole post

 

 

 

 

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